|Bedford Borough Council|
I once heard someone saying “a person without a goal is like a ship without a rudder” and evidence has shown that vision, endorsed by a clear set of goals, is the key to success! I have read my share of books around achievement: from those who speak about using the power of the universe to achieve your goals (such as Jerry and Esther Hicks) to marketing professionals who have had a resounding success (such as Seth Godin) talking about how to become a linchpin... However, I have not yet read a book that talks about discovering your true purpose in life with help from your local council!...
|An Inspiring Local Authority|
So, How Did They Bring Inspiration to a Whole Community?
|Jack Waiyaki - KCB Chair of Trustees|
|David Brewer and|
Members of the Kenyan community pulled together and used any contacts or opportunities they had who could have helped reach the athletes back in Kenya. Someone from the community knew a senior official in Kenya who could help facilitate the contact with Athletics Kenya. Another member of the Kenyan community in Bedford was going on holiday to Kenya whilst all this was going on, so he used a considerable amount of his personal time there to further advance the dialogue towards getting the athletes to Bedford. Just like a well known supermarket says, in the end, every little helped...
|Several of Kenya's Best Athletes|
went to Bedford
- Paul Tergat (multiple world champion & record holder & UN Goodwill Ambassador),
- Catherine Ndereba (two-time World Marathon Champion & ex-Marathon World Record Holder),
- Benjamn Limo (2005 World 5000m Champion & Athletes elected representative on the IAAF),
- Duncan Kibet (Second fastest Marathon runner in history),
- Wilfred Bungei (reigning Olympic 800m Champion) and
- Sammy Wanjiru (reigning Olympic Marathon champion & 2009 London Marathon winner).
|Katherine, Sammy, Duncan, Benjamin |
& Paul at Hospital Children's Ward
I am not very familiar with what the typical schedule of Olympic Athletes looks like, but I don’t believe you can find very often so many athletes of such high calibre in one room, especially if that room is a school classroom or a children’s hospital ward!
|Benjamin Limo and Sammy Wanjiru|
at St John's Special School, Bedford
|Athletes at St Gregory's Roman |
Catholic Middle School, Bedford
|Kenyan Athletes with|
Bedford Mayor and colleagues
Wilfred Bungai, Paul Prescod (now
Cllr in Bedford) and Paul Tergat
- There is a real positive vibe about Bedford and the people living there now
- Community Champions such as Paul Prescod (see photo) have run for local elections and won (now Paul is a Bedford Borough Councillor)
- Friendships have been created, not only between the Olympic Athletes and the local community in Bedford, but also between people of various backgrounds in Bedford itself
- One of the girls who won the Rising Star Award at the Bedford Sports Awards 2010 is in direct contact with Benjamin Limo following the visit, getting advice and support on how to become a successful athlete
- Schools and hospitals in Bedford are now linked to schools and hospitals in Kenya and exchange information and good practice
- A small local charity (KCB) has become actively engaged in civic life in the borough and now the Council are more aware of the issues the community they represent faces
- People outside the Kenyan community became aware of Kenyan culture as well as the issues and importance (especially for young black people) of having role models who come from black communities
- Kenyan Olympic Athletes have promised to stay briefly in Bedford to train once the Olympic Games have started
- Athletics Kenya signed a Memorandum of Understanding with Bedford Borough Council to create a lasting legacy to foster social inclusion, sporting excellence and community development.
1. Look at the resources within your group – what contacts your members/colleagues have (who knows who & who knows what)
2. Use those contacts to get in touch with strategic people/partners/stakeholders that are key to the success of your project (who could help you with this initiative?)
3. Learn your partners/stakeholders’ interests and goals – when contacting them, show them how THEY benefit from helping you (know the standpoint of the people whose support you need in order to achieve your goal)
4. Use the project as a platform to launch other things – you may discover through your project you raise awareness of something else, which could become the next project
5. Notice and write down the positive spin offs of your project – that is, the additional impact your project has which you did not even think of when you started, it could help you get further support or launch another project.